Category: Strategic Marketing
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Why Your Business Needs “Marketing Discipline”
Marketing Discipline is essential. It’s a strategic operating mindset that serves as a guide and roadmap for well-grounded decision-making. Plus, IMD Professor Goutam Challagalla on the importance of Marketing Doctrine.
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Focus on Customer Content Drives Costco Marketing Strategy
Costco utilizes a consumer education strategy. Take a spin around costco.com, and you’ll find consumer-friendly product information designed to inform, persuade and generate “Add to Cart” shopping clicks.
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How ESPN’s College Football Megacast Can Impact Your 2016 Marketing Plan
With Megacast, ESPN offered 15 different viewing and listening choices for the 2016 college football championship game. Read on for “6 Business and Marketing Lessons.”
harveychimoff.com 