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Category: Technology & Marketing

Uber Shifts Gears in Spain to Build Brand

Uber switched gears in Spain. The smart move nurtures its developing brand equity, maintains its business platform foothold, and positions the company for when it can re-boot its car service.

March 17, 2015
Get Ready for Google Air Force. Strategy Makes Sense Even if Planes Don’t Fly.

Here comes Google Air Force. The purchase of Titan Aerospace and its jet drone technology is the latest execution of Google’s go-to-market strategy that has technology as a key enabler. It’s all about service delivery channels and user experience.

April 22, 2014
Canadian Sports Retailer Delivers Value with Hi-Tech, Not Low Price

There’s more to value than just low price. Canadian sports retailer Sport Chek believes that. It’s going high-tech to create what it hopes will be a unique customer buying experience.

May 1, 2013

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