Category: Video Included

Showtime’s New Series is Built on Deception and Bad for America

Showtime’s new series with Sacha Baron Cohen, Who Is America?, is not authentic or transparent. It’s deceptive. While it may be good for their business, it’s not good for America.

July 17, 2018
Why Every Marketer Dreams of a Wiffle Ball Type Customer Connection

You can buy other plastic baseballs, but there is no comparison when it comes to the combination of WIFFLE® Ball’s performance and emotional attachment. That’s what makes the product and brand a marketing success story.

May 29, 2018
This Is Marketing: We Are in the Holy S*** Business

A new corporate marketing campaign for MGM Resorts International helps demonstrate the power of what some consider “mumbo jumbo” — marketing cornerstones such as branding, positioning and customer experience.

September 26, 2017