Category: Video Included

  • 3M Brands Get Endorsement Right with Mike Holmes

    What is it about endorsements that make them such a tempting magical elixir for marketers and agencies? Read a mini case study of 3M brand endorsements with HGTV contractor Mike Holmes, and get five key pointers for your marketing endorsement decision-making process.

  • Engage Customers with “Content Marketing”

    Content marketing should be part of your marketing mix and deserves to be treated strategically because it can be a real difference-maker. Serena Software created an excellent five-part video episode series called “Doug Serena, CIO” to bring product benefits to life with its CIO targets.

  • Duluth Trading Company Nails Positioning for Tradesmen Clothes

    Super-clear positioning and content marketing drive Duluth Trading Company. Marketing basics do work. If you can get your positioning and personality easily defined, you’ve got a solid platform to reach customers, especially when your product line backs it up. Then, become a great story-teller.