Category: Video Included

Acer Computer’s Megan Fox Marketing Campaign is a Big Question Mark

Sorry, Megan Fox talking to dolphins is not a reason to buy an Acer computer. Maybe I’m missing the boat, but there should be more than that to an Acer brand-building campaign, especially when reallocating and investing limited company financial resources.

November 8, 2012
Marketing Lessons from the Axe Brand Team

Simply put, the Axe marketing team just gets what their brand means and know how to bring this understanding to life with compelling messages to their customer base.

September 25, 2012
How to Sell Steak at Walmart: Find New Ways to Talk About An Old Product.

It’s been pretty amazing. Every now and then, you work on a marketing program where as soon as you do it, you see the results, and nobody is questioning whether you’ve actually seen it or not. With so many marketing programs, there will be doubters. But this one has really had a big impact so…

July 10, 2012