Category: Video Included

  • Coca-Cola Portugal Gets A+ in Sponsorship Activation

    Sponsorship is often misunderstood and poorly utilized, even within the marketing ranks. Beyond getting the strategy and platform right, powerful sponsorship is all about activation and user engagement. To Coca-Cola Portugal, I simply say, Goaaaaaallllll!

  • Why You Need to Market for the “Zero Moment of Truth”

    ZMOT – Winning the Zero Moment of Truth is an easy reading, 73-page e-book that every marketer, seller, businessperson and customer touchpoint team member should read. It’s a simple, yet powerful reminder of something fundamentally important and critical in today’s business world: “Can they even find your product?”

  • Is Apple’s Secret Culture Really the Way to Go?

    I’m a big fan of leveraging clear direction, teamwork, open collaboration and shared priorities to drive success in an organization. There’s a time and place for secrets, but secrecy shouldn’t be the hallmark of the organization. It’s tough to argue with Apple’s success, but I’d rather be on Coach K’s team every day of the…