Category: Video Included
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Leadership Tips from United CEO Jeff Smisek
There’s a certain wow factor about United CEO Jeff Smisek’s leadership and management philosophy because he comes across so straightforward and genuine, without the jargon and BS. Smisek is a refreshing difference, which is why he stands out.
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New Corona “Find Your Beach” Commercial Powerfully Delivers Brand Positioning
You just get it! That’s what happens when brand positioning is skillfully and creatively brought to life in powerful marketing communications. My last post highlighted how brand positioning was superbly delivered in excellent marketing from Ace Hardware and Avis Rent a Car. Here’s another terrific example from the newest Corona Extra commercial (Flight) that began airing during the NBA…
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Ace Hardware and Avis Bring Positioning to Life in New Ads
Why does some advertising easily fit and resonate for the brand while so much does not? One answer is that the advertising is consistent with the positioning, and helps dimensionalize it and bring it to life for customers.
harveychimoff.com 