Category: Video Included

Gatorade’s High-Tech, Sweat-Reading Vending Machine Delivers Brand Positioning

Gatorade developed a high-tech vending machine that dispenses free bottles to workout warriors — if they’re sweating enough. Gatorade’s marketing is noteworthy because it consistently delivers the brand’s positioning and customer benefits.

December 11, 2016
Stories Make a Difference – Expert’s 6 Points for Great Storytelling

Stories create connections that are emotional and inspiring. Maybe that’s why the best storytellers win. Expert ideas to optimize your business communication and team leadership.

October 27, 2016
Bold Marketing: Travel Website Dares Customers with DNA Testing

Travel website momondo stands out with terrific marketing not found in a typical playbook. They dare customers to get DNA tested, and then encourage them to explore their geographic ancestry.

July 21, 2016