Category: Video Included

Basketball-Playing Cop Demonstrates Power of Touchpoint Marketing

Everything is marketing. A Gainesville, FL police officer’s handling of a basketball noise report delivered everything the police department could have ever wanted in terms of creating goodwill and a feel-good perception within the local community.

January 26, 2016
Creative, Multipurpose Packaging Drives Customer Engagement – And Hopefully Sales

Don’t overlook opportunities to leverage packaging in your marketing mix. Two examples from KFC Germany and Pizza Hut Hong Kong.

June 30, 2015
This Law Firm is a Marketing Powerhouse

National law firm Cordell & Cordell embraces marketing. Take a deeper look at the marketing fundamentals that underpin its growth strategies.

April 28, 2015