Category: Video Included

T-Mobile Creates Ticked-Off Parents to Sell Global Travelers

T-Mobile USA launched a smart, attention-getting marketing campaign to highlight its cost saving international data usage plan. Can the actual customer experience live up to the hype?

October 30, 2013
For Commodity-Busting, Idea Generating Inspiration: Think Hamburgers.

The next time you’re blocked on marketing or business-building ideas, think about the hamburger. This ubiquitous product defies its commodity status with a relentless stream of brand concept, product development and overall food establishment new business activity across the country.

October 16, 2013
KFC Speeds On-the-Go Eating with Cup Holder Chicken

A powerful way to innovate and deliver customer value is to provide packaging-based benefits. KFC has just launched the KFC Go Cup, a hand-held serving of chicken and potato wedges in a cup that fits most automobile cup holders.

October 9, 2013