Category: Video Included
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Norfolk Southern Taps Consumer Marketing Playbook for B2B Success
Norfolk Southern taps the consumer marketing playbook to achieve its business marketing objectives with fun, catchy television advertising. The business and brand-building initiative seems grounded in solid marketing discipline.
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7 Reasons ESPN’s ESPY Awards are Terrific Content Marketing
Content marketing is all the rage now. ESPN’s The ESPY awards are an excellent example of creating relevant content that both engages fans and reinforces the ESPN brand promise with them.
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Retailer Sundown One Fights the Big Guys with Pizza and Beer
Central Illinois home electronics retailer Sundown One has found the marketing formula to take on big guys Best Buy and Walmart.
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