Marketing Services

Fractional CMO / Marketing Department Leadership & Direction

If you’re not organized or resourced with a fully functioning marketing capability, StratGo Marketing can plug the gap. We can jump in and provide the hands-on marketing leadership and direction you need (e.g., day-to-day, interim, or short-term type role). If the need or challenge is for a specific project, we can do that too.

Marketing Diagnostic & Opportunity Assessment

Even if business is running smoothly, an independent, objective assessment of your marketing strategy, plans and tactics can be beneficial. Think of it as the equivalent of regular car maintenance. You change your oil and check your critical parts to help ensure peak performance and minimize the chances of unexpected breakdowns. Do the same with your marketing.

Marketing Plan Development & Tactical Execution

A well-crafted, practical, easy-to-implement marketing plan is an essential criterion of success to deliver the annual operating objectives of the business. This includes defining and/or optimizing company, brand and product positioning. A plan based on well-grounded strategy helps make sure you stay on the right track, and also positions you to adjust quickly when needed in a competitive market

Branding | Brand Development | Brand Management

There’s often confusion about branding and brand management, but that’s preventable. A disciplined marketing approach can get your brand management strategy process and tactical actions running smoothly and effectively.

Marketing Communications

Related to our marketing plan services, we develop hard-hitting communication strategies and tactics to educate, influence and persuade your customers, and bring your company and brand positioning to life.

Sales Enablement & Customer Marketing Material for Sales Teams

You may not have heard it put so strongly, but we believe marketing is responsible to equip the sales team and put those colleagues in the best position to be successful with customers. That includes a range of tools and materials designed to educate, influence and persuade customers to purchase and use your products and services.

Custom Writing & Content Marketing

Avoid the struggle to convey your stories and key messages in writing. Services include: case study/customer success profiles, blog posts, press releases, executive speeches/articles, and corporate histories.

Trade Show Marketing & Sales

Optimize and maximize the effectiveness of your trade show investment. Integrate marketing, sales and technical teams to achieve a robust customer presentation. Utilize a strategic marketing process to organize essential components including: strategy setting, booth construction/design, product sampling/demonstration, pre- and post-show customer communications, media relations, and post-show assessment to capture key learning and future action steps.

Customer Research Project Management

Having a fact-based, accurate understanding of how customers perceive your company/products/services is a core factor for sustainable performance. We’ll help identify the right questions, prepare a detailed project brief and efficiently manage the entire process with a research provider specialist to deliver the actionable intelligence you need to keep your business healthy and growing.

Sales & Marketing Team Integration

Sales and marketing integration can be a winning difference-maker in your business success. Or just the opposite. StratGo Marketing knows how to get your sales and marketing teams organized and optimized for customer traction. We have championed this type of teamwork in both in-house marketing leadership positions and external resource assignments.