Tag: Advertising

Difference-making Communication Starts with a Great Brief and Saying Yes

One marketing success factor is a willingness to be bold with creative ideas, based on practical marketing discipline. A powerful, new example from the aquaculture industry.

November 28, 2023
Refresh and Renovate Brands for Customer Relevance and Growth

A primary challenge in much of the day-to-day marketing world is making sure that branded products and services remain fresh, relevant and meaningful. Here’s a new example from crafts retailer Michaels, which just unveiled a new brand identity to boost their business.

September 6, 2023
Does Face-Time Mean Revenue Time?

Create a price benefit that can help build your business longer-term instead of just getting a one-time sales spike. Learn from British Airways.

September 16, 2009