Let’s face it. So much advertising and marketing communications today is lousy and has no chance of positively influencing a sale.
Fortunately, there are exceptions, and sometimes in unexpected places.
For example, I saw a bus ad for Midwest DNA & Drug Testing, Inc. a few days ago. It’s brilliant. It plays off a popular expression, which cuts right to the core service and benefit. Simple, effective and powerful.
MidWest DNA & Drug Testing Bus Ad – Facebook
