Brand Management/Branding

Brand Management Dilemma: Grow, But Don’t Kill the Core

How to expand the appeal of brand x and/or position it for growth without alienating existing customers and destroying the core business.

For optimal brand logo use, make sure you have contextual appreciation and a corresponding usage plan. Otherwise, expect lousy communication.

Advertising Age magazine named BoltBus one of “America’s Hottest Brands.” Read why.