Tag: brand management success factors
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Why Every Marketer Dreams of a Wiffle Ball Type Customer Connection
You can buy other plastic baseballs, but there is no comparison when it comes to the combination of WIFFLE® Ball’s performance and emotional attachment. That’s what makes the product and brand a marketing success story.
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8 Brand Management Success Factors Drive Hess Toy Truck
The Hess Toy Truck brand continues to thrive even though Hess Corporation no longer operates gas stations. How? Eight brand management success factors.
harveychimoff.com 