Tag: brand relevance
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Prepare, and Be Ready to Act (Smartly)
The Kraft Heinz marketing team was prepared and seized a pop culture moment with Taylor Swift and pro football star Travis Kelce to boost the relevance of a branded product.
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Refresh and Renovate Brands for Customer Relevance and Growth
A primary challenge in much of the day-to-day marketing world is making sure that branded products and services remain fresh, relevant and meaningful. Here’s a new example from crafts retailer Michaels, which just unveiled a new brand identity to boost their business.
harveychimoff.com 