Tag: brand renovation
-
How A 75 Year-Old Business Connects with Next Generation Customers
How do you keep long-standing companies, products and brands top-of-mind and relevant, especially to a new generation of customers? It requires dedicated attention and a solid understanding of company/brand positioning; a willingness to experiment and deploy creative ideas and smart tactics; and strong execution. A new example.
-
Refresh and Renovate Brands for Customer Relevance and Growth
A primary challenge in much of the day-to-day marketing world is making sure that branded products and services remain fresh, relevant and meaningful. Here’s a new example from crafts retailer Michaels, which just unveiled a new brand identity to boost their business.
-
Brand Management Dilemma: Grow, But Don’t Kill the Core
How to expand the appeal of brand x and/or position it for growth without alienating existing customers and destroying the core business.
harveychimoff.com 