How ESPN’s College Football Megacast Can Impact Your 2016 Marketing Plan

ESPN offered 15 different viewing and listening choices for the 2016 college football championship game last night.

Read on for six business and marketing lessons of Megacast.

What Is Megacast

In addition to its flagship channel, college football fans, general sports fans and the media-technology-curious were able to explore other game experiences across ESPN’s television network, on radio, and/or mobile via the Watch ESPN and ESPN apps such as:

  • Film Room, ESPN Voices, Homer Telecast, Spider Cam, Pylon Cam and more.

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Why ESPN Does Megacast

First, it’s about engaging with the customer. This is a core part of ESPN’s marketing and programming strategy.

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