When you compete against “big box” retailers such as Best Buy and Walmart, you need a clever way to win.

Especially if you’re a one-store, “little guy” electronics retailer.

Sundown One, located in Central Illinois, has found the formula.

The company has put together a nice marketing mix to carve out a distinctive brand image and personality, featuring:

• Information-based advertising, themed with modest humor and featuring the owner/operators; plus
• Comfortable, in-store special event product demonstrations.

(Disclosure – I’m a satisfied former customer who’s on his own with this marketing commentary.)

Here’s the postcard for their June 2013 event:

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