Notice anything different with the basketball hardwood this March Madness?

The NCAA has implemented a complete “packaging” change for this year’s men’s basketball tournament.

2016 NCAA men’s basketball tournament. Dunkin’ Donuts Center, Providence, RI. Credit: Connor Sports.

The most important new design feature is highlighting the “March Madness” brand with a giant center court logo. It replaces the blue, circular NCAA logo. That’s a smart brand management marketing move. Continue reading →