Tag: consumer and brand engagement

  • Prepare, and Be Ready to Act (Smartly)

    Prepare, and Be Ready to Act (Smartly)

    The Kraft Heinz marketing team was prepared and seized a pop culture moment with Taylor Swift and pro football star Travis Kelce to boost the relevance of a branded product.

  • Demystifying Omnichannel Marketing

    Before you apply any omnichannel strategies, understand your business, existing channels and how your customer shops, or wants to shop. For best success, understand the discipline of brand management — and how to apply that expertise in today’s omni-touchpoint world.