Tag: Content Marketing

Difference-making Communication Starts with a Great Brief and Saying Yes

One marketing success factor is a willingness to be bold with creative ideas, based on practical marketing discipline. A powerful, new example from the aquaculture industry.

November 28, 2023
Unexpected Sources Can Power Content Marketing

Where do business teams get the content to fuel their content-driven marketing? Great content can come from unexpected places. An example from Allen Edmonds.

June 6, 2017
Engage Customers with “Content Marketing”

Content marketing should be part of your marketing mix and deserves to be treated strategically because it can be a real difference-maker. Serena Software created an excellent five-part video episode series called “Doug Serena, CIO” to bring product benefits to life with its CIO targets.

February 5, 2013