Tag: customer touchpoint

Poor Integration and Sales Bombardment Equals Bad Customer Experience

When customer-facing personnel are not integrated, customer experience is likely to suffer. Eventually, the ultimate one suffering is the company itself, with lost sales.

April 26, 2017
Basketball-Playing Cop Demonstrates Power of Touchpoint Marketing

Everything is marketing. A Gainesville, FL police officer’s handling of a basketball noise report delivered everything the police department could have ever wanted in terms of creating goodwill and a feel-good perception within the local community.

January 26, 2016

Poor Integration and Sales Bombardment Equals Bad Customer Experience