“Internet of Everything” Chief Talks Digital Disruption Implications at IWNY

Challenge what you believe to be true every day.

Joseph M. Bradley – IoE Evangelist and Vice President IoE Practice, Cisco Consulting Services – May 20, 2015

I didn’t know what to expect from Internet Week New York, the annual celebration of technology’s impact on business and culture held last week.

It was cool to hear from the well-known — like Chelsea Clinton and New York City’s Police Commissioner William Bratton  —  and to learn from new people like Cisco’s Joseph Bradley.

Joseph M. Bradley - VP, IoE Practice, Cisco Consulting Services. Photo credit: Cisco.

Joseph M. Bradley – VP, IoE Practice, Cisco Consulting Services. Photo credit: Cisco.

Bradley was in New York to talk about the Internet of Everything (IoE) and to encourage the leveraging of “dark assets.”  The word “evangelist” isn’t in his title by accident.

Bradley is a dynamic speaker and presenter.  He commands the stage, engages with stories, and comes across as someone who knows what he’s talking about. That’s a rare combination.

What stood out for me were Bradley’s “Top 5 Implications of Digital Disruption:”

  1. Innovation is more than ideation. Invention + Execution = Innovation.
  2. Context is king.
  3. If it doesn’t work on mobile, it doesn’t work.
  4. Real-time is too late.
  5. Data is everywhere but insights are scarce.

These five points have broader, day-to-day meaning for marketing and business professionals.

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