Source: Planet Propaganda (Duluth Agency)

It’s exciting to find hidden examples of terrific marketing.

I never heard of Duluth Trading Company until this past weekend.  During a college football broadcast, I saw a commercial for Fire Hose Work Pants that featured an animated beaver unsuccessfully trying to bite into a pair of work pants.  Check it out.

Here’s why I’m impressed with Duluth Trading Company:

• Super-clear Positioning

It just takes one quick look at the company website to get the gist of what they’re all about:  “Workwear Designed and Tested by Tradesmen.” Continue reading →