Tag: Endorser marketing
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Dodge Durango Marketing and the Legend of Ron Burgundy
Dodge Durango has partnered with Will Ferrell and the new Anchorman movie to create dozens of Ron Burgundy endorsement ads for the car. On the surface sales analysis indicated a marketing home run. But it’s too early to know for sure.
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Super Bowl Star Hopes Sock Collection Has Legs
Super Bowl star Plaxico Burress is launching a collection of high-end hosiery for men called The Plaxico Burress Collection. Do we need funky colored socks that cost $24 to $39?
harveychimoff.com 