Endorser marketing

Dodge Durango Marketing and the Legend of Ron Burgundy

Harvey Chimoff 2 Comments

Did you see Will Ferrell being interviewed in Ron Burgundy character last week on Conan O’Brien?  Funny stuff.

It was part of the marketing for the upcoming movie sequel: Anchorman 2 – The Legend Continues.

That marketing also includes Dodge Durango using Ferrell portraying Ron Burgundy to sell cars.

Photo: Dodge Facebook.

Photo: Dodge Facebook.

Dodge-Anchorman Marketing Connection

Beyond the Conan O’Brien show laughs, I noted and then had to check Conan’s comment about how the Ferrell/Burgundy commercials increased Dodge Durango sales 59% in October.  Yep, Conan had his math right.  As for the causal effect, more in a moment. Continue reading →

Super Bowl Star Hopes Sock Collection Has Legs

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Having shined on pro football’s biggest stage, NFL wide receiver Plaxico Burress wants to score as a fashion accessories playmaker.

Burress, now on the Pittsburgh Steelers roster, caught the winning touchdown pass for the New York Giants in Super Bowl XLII (2008).  He has launched a line of high-end hosiery for men called The Plaxico Burress Collection.

For better or worse, being a pro athlete gets attention and opens doors unavailable to the average entrepreneur (even one who shot himself and served jail time for illegal gun possession).  Does Joe Designer get coverage in The New York Times and USA Today, among other media outlets?  No.

Is there a need and/or market for these $24 and $39 socks?  Who knows.  They sure are eye-catching and funky, though where the heck could the average guy where them?

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