Feel the Noise – SunChips Canada goes Social for Compostable Packaging

Photo: SunChips Canada Facebook

Score one for the Frito Lay Canada Sun Chips team.

After their US cousins abandoned most of the compostable packaging because of consumer complaints about noise (consumers really want to go green, huh?), the marketing team up north got creative to stay the course.

The clever marketing campaign leverages social media (YouTube, Facebook) to engage consumers directly in a friendly, easy conversational tone. Continue reading