Tag: go-to-market strategies and tactics

  • Put “70 Percent Solution” & Rapid Fielding Concepts into Go-to-Market Toolbox

    Business teams often struggle to achieve marketplace action, whether it’s new products or services, changes to their customer offerings or even basic sales materials. One limiting factor may be a sort of impossible quest for perfection.  That’s why I’ve come to embrace the philosophy of seeking excellence. I was reminded of this when reading that the US Department of Defense has a division called Rapid Fielding.  Yes, there is a “Deputy…

  • Challenge the Status Quo

    Experiment and test new ways to impact and persuade your customers. Intriguing examples from the LPGA, Alexander’s Steakhouse, Metropolitan Police Department and Miller Lite.