It’s an increasing challenge. Where do business teams get the content to fuel their content-driven marketing?
Part of the answer is that great content can come from unexpected places.
To begin, ensure that your content fits your overall marketing and specific content strategies. That requires you to do your homework.
From there, keep these five guide rails in mind. They’ll help you to be meaningful to, and resonate with, customers and key constituents:
- Be genuine
- Be authentic
- Be relatable
- Place your content in the right context
- Communicate at the appropriate time
As an example, consider the CEO who wrote about walking his daughter down the marriage aisle, and even posted a picture, in a Father’s Day product catalog. Continue reading