Why Your Business Needs “Marketing Discipline”

This isn’t about the kind of discipline you get in the principal’s office.

I’m talking the good kind of discipline here, what I refer to as Marketing Discipline. You’d better have some in your business, or don’t be surprised when the CEO calls for the wrong reasons.

To me, the concept of Marketing Discipline is a fundamental criterion of success. Yet, with the unrelenting focus and fascination on shiny new tactics, the discipline part of marketing often gets lost in the wash. Continue reading