This is the final post in a three-part series this week on marketing differentiation.
Part 1 highlighted New York City wine retailer Taste Wine Company (User Experience Innovation Creates New Kind of Wine Store). The innovative idea propelling this new venture: shoppers can taste every bottle before buying!
Part 2 featured European hotel brand Mama Shelter, and their USA launch in Los Angeles (Redefining the Boutique Hotel Experience for an American Audience).
In this final installment, we’ll take a look at the Jewish National Fund (JNF). Why did a nonprofit best-known for planting trees in Israel participate at this year’s South by Southwest® (SXSW®) festival?
“Meet Me at My Place” or Create Experiences Where Your Customers Are
It’s a common marketing desire: How can we broaden our reach and attract new customers? Continue reading