Harvey Chimoff – Marketing Leader

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Vote on New Starbucks Logo

January 11, 2011January 27, 2016Harvey Chimoff 2 Comments

There’s an old saying in marketing circles, often used sarcastically: “Everyone wants to be the Brand Manager.” Well, today it’s your turn!Starbucks CEO Howard Schultz unveiled a new corporate logo in a January 5th blog post and video posted on the company Web site. Continue reading →

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About Blog

I write about business and marketing.

In each post, I share insights, observations & practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.

My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.

This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers-on-the-rise can benefit, too.

Posting is expected to resume soon. Stay tuned.

I welcome your comments, even if you have a different point-of-view. Just keep them professional, constructive and clean if you want them approved.

Harvey Chimoff

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