A businessman recently asked me: What does branding mean?
It was an unexpected question coming from a sharp guy, late at night, and although I’ve practiced and championed branding for many years, it was difficult to boil it down for quick understanding.

Photo: London Taxi in Baku, Azerbaijan. http://www.news.az
I thought back to that question when I read about the success The London Taxi Company is having in Azerbaijan. Yes, that’s right. Azerbaijan. Continue reading