This is part two of a three-part series on marketing differentiation.

Part 1 highlighted New York City wine retailer Taste Wine Company (User Experience Innovation Creates New Kind of Wine Store).  The innovative idea propelling this new venture:  shoppers can taste every bottle before buying!

Today, in Part 2, we take a look at global hotel brand Mama Shelter, and how its founders are putting a different spin on the US boutique hotel business.

Credit: Mama Shelter.

Redefining Boutique Hotel Experience for an American Audience

The Mama Shelter hotel brand is an example of both marketing differentiation and a global-brand applied geographically. Continue reading →