Hey marketers, if you can’t or don’t want to take the time on the front-end to map out just what it is you want to achieve and why, then don’t expect to have any success. Sure, you might get lucky, but over time, the odds are greatly against you. You need to write a marketing brief.
Tom Fishburne is a marketer turned marketoonist, with a special ability to communicate powerful ideas via cartoons. I’ve been following his cartoons for years, and I love the one below. It’s an essential marketing reminder and lesson.