Marketing is fun – and hard work.

It’s the latter part that’s not always so obvious.

I remember a former colleague who sought a cross-functional transfer from technical product management into global marketing.  I asked why.  Her response:  marketing is more fun.

Yes, marketing can be fun, but like the rest of business, it’s also a serious challenge.  Non-marketing observers may not realize all the hard work and preparation required to achieve success.

Which leads to the focus of this post – marketing differentiation.  It’s hard to do.

To stimulate your thinking, I have three new examples to share.  Note how the idea of “customer experience” is central to each marketing story.

And, I’m experimenting with something different myself to provide a better reader experience:  short, one-example posts on three consecutive days.

Part 1:

User Experience Innovation Creates New Kind of Wine Store

https://twitter.com/TasteWineCo/status/616788732751032320 Continue reading →