Tag: marketing philosophy

  • Don’t Retreat Marketers. Ben Franklin to the Rescue.

    Are corporations failing at higher rates or is something else going on? The danger is a “blandization” effect, where marketers and company leadership are so afraid of any criticism that they self-censor to such an extent that their messages become super-plain vanilla, indistinguishable, and not very effective.

  • Marketers Are Sellers Too

    Marketers need to be savvy operators who understand that marketing’s role is to help generate profitable sales. Former Denny’s CMO Mark Chmiel opines on the topic.