Tag: marketing storytelling
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All Aboard. Back-to-School Marketing Refresher from 1929 Blue Comet Train.
Unexpected benefit from taking my young nephews to a local museum this summer: a marketing communications refresher about the importance of painting an image and creating anticipated, sought-after experiences in the mind of the target customer.
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Duke Libraries Tell Stories to Raise Funds. Plus 3 Tips for Your Marketing Team.
Duke University tells an easy-to-relate-to story to help raise funds for its libraries. The capability to develop an engaging story that can achieve communication and branding objectives should be in your marketing toolbox.
harveychimoff.com 