Talk about a wild pitch! Last week’s fan letter and call-to-action produced by the New York Mets baseball team is bad marketing.
However well-intentioned it may have been, the letter is a misfired effort at fan engagement and boosting game attendance. Note that I’m a big Mets fan, so I take no joy in writing this post.
There are so many missteps that I hope the marketing department was forced to implement this idea. Let’s break it down.