A book search on Amazon.com for “mission statement” produced 29, 303 results.

Wow!  I suppose that means there’s a lot of interest in the topic – or a lot of help needed!

Cartoon: tomfishburne.com

For sure, companies devote precious time and dedicate significant resources on a variety of strategic identity work, including mission statements.  Some is well-spent, others not so much.

A mission statement should be a catalyst to drive the organization forward in the same direction.  To do that, it should be: Continue reading →