Bold Marketing: Travel Website Dares Customers with DNA Testing

The next time you’re facing a challenge that doesn’t have an obvious marketing answer, remember travel company momondo.

They came up with a terrific idea that wasn’t in any typical marketing playbook.

Credit: momondo

Credit: momondo

momondo partnered with an ancestry DNA testing service and created a poignant, emotional, and riveting video about people finding out who they really are – with surprise results, of course.

The powerful marketing idea? People will want to explore and learn more about their true ancestry and heritage. Continue reading