Tag: packaging
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Bumble Bee Tuna Influences Customers with Typically Unused Packaging “Real Estate”
The Bumble Bee marketing team cleverly used a typically overlooked portion of the can, the top lid, to communicate key product benefits.
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Challenge the Status Quo
Experiment and test new ways to impact and persuade your customers. Intriguing examples from the LPGA, Alexander’s Steakhouse, Metropolitan Police Department and Miller Lite.
