Consumers of Rice Dream rice drink can now prepare their morning cereal faster thanks to a new packaging innovation.

Credit: The Hain Celestial Group, Inc.

The Hain Celestial marketing team is phasing-in a new, easy-to-open screw cap atop its familiar Tetra Pak carton.  Offering this consumer benefit continues a trend of  making the pour easier, although it’s been quite some time since the last update (pull-off foil strip) was incorporated.

Anyone who’s ever had a pull-strip malfunction, which then required puncturing the seal with sharp or blunt force, will appreciate the new closure.

More good news for shoppers:  the new convenience feature appears to have been incorporated within the brand’s existing price structure, as retail pricing is unchanged at present.   Continue reading →