Tag: Planet Fitness member communication
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Shake My Head Marketing (Automation Run Amok)
Beware the unintended consequences of marketing automation gone awry. Even one or two misdirected emails has the potential to threaten the customer experience and brand goodwill that your company has worked so hard to build.
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Planet Fitness Drops Dumbbell with Gym Member Communication
Don’t let a lack of communication create a lousy customer experience. Gym company Planet Fitness did that with its payment system change. The result is a reduced balance in the brand’s satisfaction and positive engagement account.
harveychimoff.com 