Rabbi’s “Look Up” Sermon Reminds that Attitude Essential in Life and Business

What does a Rosh Hashanah sermon have to do with marketing and business?

I’ll explain.

Looking from Dante's View across the Badwater Basin salt pan to Telescope Peak, 11,049 feet, at the top of the Panamint Mountains. Photo Credit: National Park Service.

Looking from Dante’s View across the Badwater Basin salt pan to Telescope Peak, 11,049 feet, at the top of the Panamint Mountains. Photo Credit: National Park Service.

At Dante’s View in Death Valley National Park (CA), it’s possible to see both the highest point in the contiguous United States (Mount Whitney) and the lowest (Badwater).

Rabbi David Nesson described this geological marvel in his Rosh Hashanah sermon. Noting the volatile, dangerous world in which we live, and in the religious/spiritual context of the new year, he identified a life-management choice.  We can either Look Up or Look Down.

No surprise that he encouraged Look Up.  It’s a powerful idea with significant personal meaning.  And, it definitely applies to the business world as well.

Outlook and attitude make a difference in life and in business.  An enthusiastic, can-do approach is positively contagious across the organization. It’s much more fun and productive to work in that kind of environment. Unfortunately, the opposite is also true.

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