Topps Hits Marketing Home Run with New 24-Hour Baseball Cards

This is how to keep a 65-year-old brand fresh and relevant!

Topps, which offered its first baseball cards in 1951, has launched a new card series catering to today’s always on, Internet-connected fans.

TOPPS NOW is a limited edition, 24-hour-only series of baseball cards that’s been available since opening day 2016. New cards are offered for sale based on actual, daily performance.

Credit: Topps.

Credit: Topps.

According to the company:

“The physical cards will be available the very next day to purchase through Topps.com, but for just 24 hours, and will not be available for purchase again.”

“Magical moments will be captured on baseball cards the very next day, giving fans everywhere a chance to own a piece of history almost immediately,” added Clay Luraschi, Topps’ Vice President of Product Development.


This new baseball card product range is a terrific marketing idea. Continue reading