Tag: social media marketing
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Humorous Twitter Character Fights Severe Drought in California
Changing behavior is perhaps the hardest marketing challenge. The Southern California Water Committee (SCWC) created a humorous Twitter-character-based marketing campaign to get Californians to conserve water.
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Uber Shows How to Make Money with Social Media
This is the power of the Internet today. And it’s a strong example of how a business can use the net to engage with its customer base and drive change, even with a governmental body. Uber didn’t need to hire expensive lobbyists. They just told their customers what was happening and gave them the tools…
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Feel the Noise – SunChips Canada goes Social for Compostable Packaging
SunChips Canada engages consumers with clever social media campaign to market new compostable packaging.
harveychimoff.com 