Tag: sponsorship marketing
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Sports Marketing Triple Play: Team, Retailer, Shoppers Win in Free Furniture Promo
Ashley Furniture HomeStore in College Station, TX powered a sports marketing triple play when its free furniture offer activated following Texas A&M’s season-opening football victory.
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Coca-Cola Portugal Gets A+ in Sponsorship Activation
Sponsorship is often misunderstood and poorly utilized, even within the marketing ranks. Beyond getting the strategy and platform right, powerful sponsorship is all about activation and user engagement. To Coca-Cola Portugal, I simply say, Goaaaaaallllll!
harveychimoff.com 